In 2022, Freshly was looking to refresh its creative to add more personality to the brand and better differentiate itself from the competition. Clark McDowall was brought on to refresh the creative expression with a new color palette, new typefaces and new illustration styles. As the brand creative team, it was our job to explore how that would live on our packaging and across our various product lines.

My Role: Designer   ✦   Creative Director: Kate Keparutis   ✦   ACD, Design: Ryan Fetters   ✦   ACD, Copy: Jack Ball-Smith   ✦   Designer: Andrea Celis