Raw Generation Campaigns ✦
Raw Generation Campaigns ✦
Reset for a Healthier You
Going into 2021 as a brand was tough because we didn't know exactly what the new year would bring. Two things we did know was that 2020 was a hard year for all of us, and that we could all use a reset. Since the future was so uncertain, the idea for the art direction was to look back to the past. We used desktop windows inspired by Windows 98, pixelated application illustrations, fun gradients and a reset button pop-up to cue the nostalgia.
My role: Designer ✦ Copywriter: Maya Jacobson ✦ Designer: Nadin RadwanYoutube Pre-Roll
Art Direction, Design, Motion Graphics/Animation, Production ✦ Copy: Maya Jacobson ✦ Illustration: Nadin Radwan ✦ Videography: Birdhill StudioSocial Media
Design, Motion Graphics, Art Direction
Campaign Videography
Creative Direction ✦ Videography: Birdhill Studio
PR Kit + Reset Button
Print Design
All Your Servings of Fruits + Veggies Made Easy
“I should just buy my own juicer” was a comment we saw all too often on our social channels. For our fall 2021 campaign, we wanted to push the message of convenience by challenging customers to just juice themselves, listing the woes they’d experience in the process. Juicing at home may save money, but it will cost you your time. Raw Generation offers a much more time-effective solution.
My Role: Senior Designer ✦ Senior COPYWRITER: MAYA JACOBSON ✦ DESIGNER: Jillian BeldaYoutube Pre-Roll
Art Direction, Design, Motion Graphics/Animation, Production ✦ Copy: Maya Jacobson ✦ Photography: Graceful Face CreativeCampaign Photography
Creative Direction ✦ Photography: Graceful Face Creative
