Vita Coco ✦ National Hangover Day ✦
Vita Coco ✦ National Hangover Day ✦
On New Year's Day 2020, Vita Coco executed its first ever National Hangover Day event. Geared towards helping New Yorkers recover from their first hangover of the new decade, we provided New York with accessible solutions to kick off the year on a healthy note: with replenishing, hydrating coconut water. My role was to create all assets for the special day.
My Role: DesignerHangover Kit
Design, Photography
Food Truck
Design
OOH Digital Ads
Design, Motion Design
Event Photos
Shot by Kwesi Mark.
Results
Our Hangover Recovery Kits, curated and delivered in partnership with Postmates, sold out in 36 minutes
30+ Press placements
We had our biggest single day of Amazon sales, EVER, which skyrocketed Vita Coco to the #2 rank in Amazon Grocery for 3 days
Featured: Forbes, Elite Daily, Time Out, Thrillist, Fox Business, Bklyner, BevNet.com, Just Jared, just-drinks.com, RetailDive.com